Insights from “Scaling is Hard: The 3 Most Common Mistakes and How to Avoid Them” Keynote: Strategies for Founders to Boost Productivity

高聖雅 Shane Kao
3 min readMay 21, 2024

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Scaling a business is a complex and daunting task, often fraught with pitfalls and challenges. In this article, I will share insights from Rob Bier’s keynote at the Echelon X event, “Scaling is Hard: The 3 Most Common Mistakes and How to Avoid Them,” to help founders navigate the scaling process effectively.

About Echelon X

Echelon X is a premier technology and startup expo that brings together innovators, entrepreneurs, and industry leaders from around the globe. This event provides a platform for sharing groundbreaking ideas, networking with key players in the tech ecosystem, and exploring the latest trends in technology and business. Rob Bier’s keynote on scaling was a highlight of this year’s expo, offering invaluable insights into managing growth and avoiding common pitfalls.

Understanding the Right Rate of Growth

Maximizing growth to increase valuation and attract capital can often lead to more problems than benefits. Each business has an optimal growth rate influenced by various factors, and it’s crucial to find that balance rather than pursue aggressive expansion for short-term gains.

The Three Stages of Organizational Growth

Stage One: “Get Shit Done”

  • Characteristics: Direct, action-oriented approach ideal for small teams (~10 people).
  • Role of CEO: Hands-on involvement with all team members acting as individual contributors.
  • Challenge: Maintaining this model as the team grows becomes unsustainable.

Stage Two: “Making Sure Shit Gets Done”

  • Characteristics: Introduction of structured management practices such as OKRs, project reviews, and business plans.
  • Role of CEO: Transition to management, learning to delegate and oversee multiple work streams.
  • Challenge: Balancing hands-on management with strategic oversight as the organization expands to 30–100 people.

Stage Three: “Building the Organization that Gets Shit Done”

  • Characteristics: Strategic focus on organizational structure and culture rather than direct involvement in daily operations.
  • Role of CEO: Shift to high-level leadership, ensuring the organization is aligned and functioning effectively.
  • Challenge: Managing the complexity of a larger organization (200+ people) and avoiding micromanagement.

Addressing Organizational Frictions

  • Identifying Symptoms of Dysfunction: Problems within the organization often signal deeper systemic issues. Leaders must discern whether issues are business-related or indicative of broader dysfunctions.
  • Systemic Approach: Addressing these issues requires a holistic understanding and strategic problem-solving rather than quick fixes.

Building Organizational Agility and Fitness

  • Proactive Health Maintenance: Like professional athletes who maintain fitness to prevent injuries, businesses should build organizational agility and resilience before problems arise.
  • Continuous Improvement: Implementing regular practices and rituals to maintain high performance and prevent systemic issues.

The Role of Company Culture

  • Consistency in Investment: It is crucial for long-term success to maintain a consistent approach to culture and employee development, regardless of economic conditions.
  • Eliminating Flip-Flopping: Avoid the tendency to invest in culture during good times and retract during tough times. Consistency fosters trust and stability within the organization.

Introducing “Smooth Scaling 20 Rituals to Build a Friction-Free Organization”

  • Holistic Approach: This book offers a comprehensive guide to building a robust and adaptable organization through 20 strategic rituals.
  • Preventative Measures: Emphasizes proactive strategies to maintain organizational health and prevent issues from escalating.

Final Thoughts

At Mesh Digital Strategy, we believe in fostering environments where teams can work without distractions and create products that genuinely improve users’ lives. Businesses can achieve sustainable growth and high performance by focusing on proactive organizational health, strategic leadership, and consistent investment in culture.

Embrace these strategies to transform your team into an indistractable powerhouse, driving your company toward greater success and innovation.

About the Author

Shane Kao is the CEO of Mesh Digital Strategy, a company dedicated to helping small and medium-sized businesses in Taiwan achieve digital transformation. With a focus on startups and a strong network of industry leaders, Mesh Digital Strategy provides cutting-edge solutions to foster growth and success.

Feel free to share your thoughts and experiences in the comments below.

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高聖雅 Shane Kao

Digital Transformation | Founder | B2B Sales and Marketing